I help organizations simplify complex systems, align teams, and deliver products at scale.
Based in Brazil · Working across global teams and markets
currently
Senior Product Designer · Team Lead
@ Netcracker Technology
I'm Felipe. I lead a team in Brazil and contribute as an IC to global products, moving between strategy, systems and execution depending on what the problem requires.
Over the last 15 years, I've worked across graphic design, web design, product design, design systems, and platform strategy. My work has supported products used across 9 countries and multiple global markets.
selected work
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Predictive Support Hub
75% lower AHTA support platform that consolidated information from 32 systems into a single workspace, helping agents resolve customer issues faster and with greater confidence.
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Mobile Platform Governance
30 brands unifiedLed the creation of a shared mobile governance framework that reduced delivery friction and enabled consistent customer experiences at scale.
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B2B Sales Rescue
60 min → 15 min proposalsConsolidated seven disconnected sales tools into a single workflow, reducing complexity and accelerating proposal generation and approvals.
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Dane Telecom Design System
50% faster deliveryRebuilt a fragmented design system across two telecom products, improving consistency, reducing production time, and aligning teams around a shared foundation.
experience
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Netcracker Technology
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EPAM Systems
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CareerFoundry
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MSP Estúdios
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Confederação Brasileira de Futebol
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+ others
Client details omitted per active NDAs.
beyond the work
I'm from Realengo, Rio de Janeiro.
I grew up building things with whatever was available,
which probably explains why I'm more interested in constraints than in ideal conditions.
Outside of screens, I'm a 2nd degree black belt in ITF
Taekwondo.
Not because I wanted to fight, but because I needed to
know I could keep going when things stopped being
comfortable (but fighting is pretty cool). And I've been
drawing since before I can remember. I got published at
MSP Estúdios, the studio behind Turma da Mônica, Brazil's
most enduring comics universe.
I also have a genuine obsession with dinosaurs. Can you imagine how something so complex, so dominant, left behind just enough evidence for us to piece together the whole picture? That's not so different from what we do with products, is it?
